How Palms Will Be Used To Enter Concert Venues

Amazon is taking ticketing to the next level using palm recognition technology to a concert venue in the US. The retailer will be bringing Amazon one to an amphitheater in Denver Colorado. It will be used outside of the Amazon domain for the first time where shoppers can also pay for food and other items by swiping their palms. 

How does it work?

Concertgoers will register their palms with a ticketing account by hovering their palms over a device ahead of the event and only needs to be signed up once. It can then be used to get into other concerts and venues in the future and you don't even need an Amazon account to use it. 

To fully bring this new technology to life, Amazon has signed a deal with entertainments company AEG which sells tickets on their website. Their Chief Executive has already confirmed that other companies have planned to implement this new technology in the near future. 

Why does it work? 

Concertgoers get to their seats can reach their seats much faster by using palm technology rather than holding up their phone to an attendant to scan a bar code. People who use this technique will have a separate lane to enter the venue. 

Potential problems?

There has been some controversy around security and privacy, with regards to people's biometric data such as face or palms, due to the risk of it being hacked or stolen. To counter this, 

Solutions?

Amazon has said these biometrics will be stored in their securest part of the cloud and not on the Amazon One device.  Users can also request at any time to have their data deleted.