Understanding the Power of Brand Identity Having a brand like Coca-Cola ​goes beyond just running a⁢ successful business—it involves building a‍ brand identity⁣ that is so strong, it can ⁣be‌ recognized anywhere in the‌ world. Coca-Cola’s brand ​has transcended beyond just a beverage; it’s an embodiment of happiness and positivity, ‍reflected in its marketing campaigns