How To Be Innovative – Day 7 – Observe When Innovating

So how can we confirm whether or not an opportunity discovered is a real and valid one? The answer is we should invest time from the beginning, when we have first found this opportunity, to do our due diligence and test how solid the opportunity is.

We should then invest time in understanding the market we are currently interested in. Things will spring to your mind that may previously have never been thought of by others. It is important that we always ask even if it doesn't lead to anything: ''Why has no one seized this opportunity?''

So as we come to the end of week one of your 28-day guide to innovation, the goal is to assist you in discovering your opportunities. The guide so far should enable you to pinpoint a few opportunities and get them in the pipeline. Having said that it is important to remember how do we know the opportunity is worth investigating further?

To do this, you could research publicly available information about large companies which you are fond of. Write down some things that you did not know about them. See if you can spot any gaps that need to be filled and what ideas you can come up with. Speak to friends and spend time listening about how their businesses operate and compare notes.

In conclusion to week one, try to answer these two critical questions: What job do your target customers find difficult to complete? And what evidence is there to suggest that the opportunities are viable for further investigation?

That's it for week one. Subscribe for more and the remaining two weeks of innovation.