This insightful book by Mark H. McCormack, a renowned sports marketer and founder of International Management Group (IMG), offers practical business wisdom and life lessons that aren’t typically taught in traditional business schools. McCormack shares his experiences and knowledge on topics such as negotiation, people management, and salesmanship, emphasizing the importance of street-smart skills in achieving success. He argues that real-world experience and common sense often outweigh theoretical knowledge. The book is filled with anecdotes and case studies from McCormack’s career, providing readers with a unique perspective on the business world. It’s a must-read for anyone seeking to understand the nuances of business beyond the classroom, offering valuable lessons on how to navigate and succeed in the complex world of business.