This comprehensive guide by Wendy Allen and Lynn Grodzki is an essential resource for anyone interested in the field of coaching. The book provides a detailed overview of the business and practice of coaching, offering practical advice on how to start, manage, and grow a successful coaching practice. It covers a wide range of topics, including marketing strategies, ethical considerations, and the development of coaching skills. The authors draw on their extensive experience in the field to provide real-world examples and case studies, making the book both informative and engaging. They also address common challenges and pitfalls, offering solutions and strategies for overcoming them. This book is not only a valuable tool for aspiring coaches, but also for seasoned professionals looking to refine their practice and increase their business success. Whether you’re considering a career in coaching or are already established in the field, this book offers a wealth of knowledge and insights to help you thrive in this rewarding profession.
The Business and Practice of Coaching
This book provides an in-depth look at the business and practice of coaching. It covers topics such as marketing, contracts, fees, and ethical considerations, as well as the fundamentals of coaching, including the coaching process, assessment tools, and techniques. It also provides guidance on how to develop a successful coaching practice.
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