How We Decide

We all make decisions every day, from the mundane to the life-altering. But how do we decide? Lehrer examines the science behind decision-making, exploring the complex interplay between emotion and reason, and how our unconscious mind influences our choices.
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This insightful delves into the complex process of decision-making, exploring the intricate interplay between and logic in our brains. Author Jonah Lehrer combines cutting-edge neuroscience with compelling real-life to illustrate how our decisions are influenced by both rational thought and emotional responses. He challenges the traditional notion that logical thinking is the best way to make decisions, arguing that play a crucial role in our choices. Lehrer presents fascinating case studies, from a poker champion’s to a pilot’s split-second decision to save a crashing plane, to demonstrate how our brains process information and guide our . He also provides practical advice on how to make better decisions in our daily lives. This is a thought-provoking exploration of the science behind our choices, offering a fresh perspective on how we can harness the of our brains to make better decisions.

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